People are increasingly turning to iced drinks like cold brew coffee to start their day. With coffee beans made into super fine grounds and left to steep in the water for an extended period, you get a burst of flavor and an elevated level of caffeine. Add a splash of milk or creamer for taste, and you're good to go.
Offering Employees Unique Beverage Options
You may not know this, but in 2018, cold brew coffee sales in the U.S. totaled $2.29 billion- an increase of 58% from the previous year. Its popularity is astounding, and employees everywhere are stopping on their way into the office to participate in this new coffee trend.
The majority of cold brew coffee drinkers are between the ages of 18 and 34. Oddly enough, this bracket equates to the ages of many entry-level workers in all industries. Companies can utilize this as a unique way to motivate those in the workforce.
Increase Company Morale
After a period of heavy projects and demanding deadlines, employees can feel the strain. While a job well done is the ultimate reward, knowing their hard work is appreciated can mean a lot.
Can you imagine the excitement staff will have when they enter the office and see that they can get their favorite coffee drink directly from a delivered keg? Having a high-quality caffeinated beverage at your fingertips, on tap, and at the compliment of your employer, is a great feeling.
Company Employee Retention
Employees who receive small gestures of kindness are likely to remain devoted to the company. There are many ways in which companies and supervisors can show this.
However, when the average price of a cold brew coffee at a café is $4.25 and the average cold brew coffee drinker spends $56 per month on coffee, having it provided to them on a complimentary basis is highly satisfying.
Employee Appreciation
Far too often, the extent of celebrating a job well done comes in the form of a positive email from a superior. It's not common for employees to see physical gifts of appreciation from those in a higher office.
Having a trendy beverage (in 2030, it is estimated that cold brew coffee sales will exceed $3.8 billion) for staff to enjoy will show them that their hard work is not going unnoticed and that they are appreciated.
The Health Benefits of Cold Brew Coffee
Another perk to offering cold brew coffee in the office is its health benefits. Many elements make the drink a positive choice for your daily routine, including:
- Reduced chance of heart disease
- Increased mood
- Lowered risk of diabetes
- Higher metabolism
- Better digestion
Medical professionals have long stated that men are twice as likely to suffer from heart disease than women. Additionally, about 60% of cold brew coffee drinkers are male. The correlation between cold brew and the reduction of heart issues makes including the drink in your employee's offerings a no-brainer.
Cold Brew Coffee As an Employee Job Perk
Coffee shop lines are often out the front door in the mornings. Many people can't start their day without a caffeinated beverage. When you compare the products offered at the local cafe with the burnt offerings in the company coffee maker, you can understand why employees opt to stand in line and risk being late for work.
If you were to offer cold brew as an employee job perk, the likelihood of staff members showing up at their desks on time would increase exponentially. Knowing that quality coffee awaits them, and for free, will help them to feel appreciated and motivated to get into the office.
How To Serve Cold Brew Coffee
When you purchase KegForce's cold brew, you can expect a delivery directly to your home or office, freshly brewed and ready to use. Keeping the drink chilled is best to preserve the quality. To serve, fill a cup with ice, add one to two shots of cold brew, and fill the rest of the cup with water
Preparing cold brew coffee often comes down to personal taste. While two shots of cold brew with water are sufficient for most, others will need to reduce the amount of water or increase the level of cold brew. The drink is versatile, and individuals can prepare the beverage for drinking in many ways.
The most popular type of cold brew coffee is nitro cold brew, which you can drink without additional sweeteners if preferred. For those who aren't fans of regular cold brew, you can mix in various flavor enhancers. Whether this is sugar, syrups, creamer, or milk, cold brew is very adaptable to whatever gets included in its makeup.
If you want to experiment with different blends and ingredients, you can create iced mochas and lattes using the cold brew as an espresso base. The preparation of the cold brew allows it to act like espresso in its caffeine content. Including it in frothed milk and chocolate syrup gives you an excellent iced mocha drink to kick off your day.
Conclusion
Finding ways to let your employees know that you appreciate their service to the company and that their hard work does not go unnoticed is vital to keeping appropriate staff retention. Additionally, showing that you care in unique ways motivates your employees to put in the hard work needed to get the job done right.
You will find that partnering with KegForce to provide your office staff with the newest and most popular coffee drink is an economically sound option. Not only will employees find excitement in the new perk, but your organization will also reap the benefits of increased production and staff happiness.